Sales Intelligence


Dun & Bradstreet Sales Intelligence Service To Increase Sales Productivity

There was a time when sales productivity was more about who you knew than what you knew. But those days are long gone, as maximising sales productivity now depends much more on joined-up data. Dun & Bradstreet Sales Intelligence Service To Increase Sales Productivity

Organizations have traditionally mined internal customer data to prepare market segmentation & sales planning strategies. This would typically give insights on revenue derived, industry details, location spread of existing customer base, etc. Dun & Bradstreet Sales Intelligence Service To Increase Sales Productivity, marketing departments of global organizations are constantly striving to assess the exact market penetration & discovery of new potential customers / industries which could be tapped by sales force. The attempt is usually hindered by two factors – Geographic Reach and skill sets to perform sophisticated analysis & lack of total business universe data, i.e. Customers as well as Prospects. Dun & Bradstreet Sales Intelligence services bridges exactly this gap by combining its exhaustive business information coverage – domestic & international to perform complicated custom analytics basis the end objective specified by the customer

Selling is a science that depends on educated market insight

Your sales teams are a valuable and expensive resource that needs to be tasked efficiently – and their sales productivity can be dramatically improved if they’re given access to right insights.Dun & Bradstreet Sales Intelligence Service To Increase Sales Productivity

Some of the illustrative scenarios where global customers have leveraged Dun & Bradstreet’s custom analytics services for superior targeted marketing are:

  • Predicting the propensity for cloud technology products adoption for a multinational software product organization
  • Derive a model to determine list of prospects from existing pipeline which are most likely to convert as customers for a global technology hardware manufacturing organization
  • Assist account management by forecasting total bookings for a global network equipment device manufacturer
  • Estimate telecom spend on data & voice for a defined set of enterprise prospect list for a global telecom company

To get started,

contact a Dun & Bradstreet Consultant at


(+971) 4 3695700


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